Raison D’être

Authentic Choices contributes to build ecosystems where collaborative leaders thrive.

Authentic Choices is a coaching and facilitation practice incubated in Singapore.  We, at Authentic Choices, support leaders generate meaningful and positive impact in and out of conscious organizations. We diligently do this through 1-to-1 coaching, team intervention and ecosystem building.

The unique context and requirement for high-performance in Singapore recognize and respect human capital. These are both by nature and by necessity. Grounded in this environment, our practice at Authentic Choices supports full expression to evolve and flourish.

Through thought-provoking coaching conversations, we at Authentic Choices, help our clients bring to their full self the platforms they have chosen. We are confident that their choices will intentionally impact their world. Our ambition is to inspire them on their authentic choices – to act authentically and become the leaders they aspire to be.

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At Authentic Choices, are aware that coaching is a professionally facilitated transformation. It is a thought-provoking and creative process. Our approach to coaching is focused primarily on your needs and aims to inspire you to maximize your potential.

On these premises, we, at Authentic Choices; identified, learnt from and leveraged on relevant and recognized models. These are tools which support best the performance and growth of our clients. This will enable them to choose and lead from a place of acute awareness.

We, at Authentic Choices; are open to learning by nature. We are strongly grounded in the co-active model and on any methodology. We believe that this approach will speak to the natural processes of the human beings we are engaged with – whether as an individual or collectively.

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Areas of Expertise

• Leadership

• Transition

• Multi-cultural collaboration

• Intrapreneurship

• Turnaround

Ecosystem Building: One Conversation at a Time

We, at Authentic Choices, like to look at what we do from the natural perspective of “Ecosystem Development”.

Every intervention, every relationship development, and every phone call have the same deep intent. All these help you and your team leverage on your core. This is to intentionally create the world you want to live in.

Executive coaching  (1-1 coaching in-person or virtual)

This program is designed with tried and tested tools and methods to accelerate and facilitate outstanding business performance and personal development for senior leaders committed to create sustainable shifts.

It is tailored to allow individuals explore their current thinking, attitudes and behavior in confidential and incisive one-to-one coaching sessions. The sessions are dynamic and challenging, yet built within an environment of trust in a strong working partnership between coach and coachee.

The coaching takes clients out of their comfort zones, creating acute awareness of themselves, their internal drivers and strengths, and ultimately transforming business results.

Typically composed of monthly face-to-face or virtual meetings over a 6 to 8 month periods, it includes 360 feedback review (paper or in person), other possible assessments.

Executive team development (behavior enhancing offsite team stretch)

Most business leaders are fully aware of the need for continuously developing high performance. Yet, the dynamics of teams and the limiting behavior or attitudes of individuals within them can impact negatively on results and effectiveness.

Our Executive Stretch Program is a creatively designed, intellectually challenging, behavior-enhancing, one or two-day residential experience – tried, tested and respected.

Team Agility development series (agility behavior)

Building on the the AP (Agile Profile®) approach this program intends to generate sustainable collective performance in highly turbulent environments, whether we are considering corporations, sports team, or other type of organizations. This series is designed to support teams to identify the right levels of Anticipation, Cooperation and Innovation needed to reach a healthy performance in a given context while maintaining personal balance.

Highly geared towards purposeful action this experiential team stretch has been designed and is proven to generate clearly actionable behaviors shifts translating in sustainable and measurable performance.


As Faculty with the CTI (and as such co-lead the facilitation of the 5 core-curriculum modules as part of a 12 months program. This in-depth training program teaches the Co-Active Coaching model, a simple, elegant and adaptable model support the participant to coach anyone on any topic with confidence.

CTI is, today, the number one international school for training in the field of coaching, with an extensive and globally recognized Leadership program built upon the same methodology, whilst not being a coach-­‐program per se. This approach includes a range of exercises and set of scenes that are used in the theatre area.

contact / get in touch


About you

We start this page with you. Obviously.

Whether you are the leader I’ll be working with or the decision maker in the process that will lead to this intervention, this website has been designed to give you a feel of who I am and invite you to get in touch to further explore how I can support you.

I can only assume about you that we both live in a “VUCA world” characterized by Volatility, Uncertainty, Complexity and Ambiguity. In this context, our ability to be simultaneously purposeful and agile is instrumental to leading in a compelling way and “creating a world that works for all” whilst answering the pragmatic demands of a turbulent environment.

In this context you will occasionally be looking for an unbiased third party whose only main mission is to support your leaders to perform individually and collectively with with clarity of purpose at heart.

That’s when you’ll probably contact me.

To develop collective performance and bring coaching type of conversations and co-activity at the heart of organization Laurent is supporting the capacity development of professionally trained coaches. He is Faculty for the Coach Training Institute (CTI), a highly reputed and pioneering institute in coach training, and co-leads the core-curriculum modules of the CTI coach training program in Singapore and in the region.

He is also the first Asian Faculty coach and trainer of Agile Profile® by Agil’Oa a unique and no-nonsense behavioral agility profiling tool which revolutionizes the way to deploy collective agility behaviors in small and large organizations.

With a strong focus on collaboration and collective interventions, he had the opportunity to support leaders as they transition to new roles and contexts to foster intentional impact (natural resources, communication, finance, education, technology) in various organizations, such as,

About me

I have always been passionate about accelerating emerging transformations with a focus on people as catalysts through their ability to choose. I am grateful that I had the opportunity to learn from my many experiences in this domain, be it in partnerships, in relationships, in social shifts, in business ventures.

As a coach and facilitator I do the same with my clients during our coaching sessions : I facilitate the articulation of their aspirations for impact with efficient attitudes and intentional behaviors to be the leaders they aspire to be.

My clients and partners appreciate my ability to bring about unique perspectives and hold the mirror for them to own their authority and create worlds they want to live in.

Detailed bio

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What people say.

“Life is the craft of co-creation.”

Laurent embodies the generosity, the presence and the tenacity I needed during this chapter of my life. I was going through a transition and felt overwhelmed by the challenges ahead of me. During the coaching engagement, one of Laurent’s most notable impact on me was his ability to tap into his intuition to name what I did not want to see and take me to places I was unaware of. I loved the easiness and flow he created in each of the sessions. Not only did I gain the courage to step out of my vicious circle, but I also realized that there is a bigger meaning in my struggle. It is as if Laurent has named a bigger sense of purpose for me.
Magali Simon, Vice President Talent Development, Learning and Perspectives at BASF South East Asia, Singapore
Laurent and I briefly worked together during 2015. I would recommend him very highly, he is inquisite, perceptive and not afraid to ask deep, penetrating questions.I got a lot of our handful of sessions (I am happy to be honest). He helped me to think deeply about myself, my current position and desired state, for my sanity (which value highly), it was a useful series of conversation.

Laurent you work well on the phone but REALLY well face to face. You are very comfortable with the ambiguity of exploration which I value highly.

Giles Atwell, Senior leader in Leading FMCG organization
Laurent is so human, raw, honest, and authentic. On top of it all he is highly professional in his transparency, in the application of his intuition, intrusion and intention! He surprised me several times during our 6-months coaching relationship, intuitively joining my very intimate states of mind, or bringing me back to reality not letting me indulge too much in self-pity. He has been there and with me and with whatever I had to show up no matter what. No wonder I landed on solid ground after months of mental transitioning. I grew as a coach, as a person and as a woman into the fearless amazon he saw in me from the beginning.
Ingrid Balogh, Fearless Amazon, Life Coach, Supply Manager at leading FMCG
Laurent is a great coach and a talented co-facilitator, with a wide array of strings to his arc (Co-active coaching, NLP, Agile Coaching, etc.).

He has a unique capacity of connecting people to their passion, finding the essence of why we do what we do and creating meaningful discussions which challenge the status quo and lift the standards of performance.

Manish Bundhun, Chief Human Resources Executive at Rogers Group
Laurent facilitates a life long journey with you on self-reflection. I had the pleasure of working with Laurent for a period of 18 months. I was completely skeptical at first, not appreciating the value Laurent would bring. Initially I was rather close minded at this opportunity, however gradually the journey commenced. When and How – I don’t know. Upon reflection, where I am today and the way I have transformed into a leader is evident in my own organization. It’s the theory with a human touch that makes you different and inspirational. Laurent was the oil that ignited my motivational engine. Now its full steams ahead!
Hassan Rauf, Executive Director, Head of Business Development, Asia-Pacific at the Depository Trust & Clearing Corporation

Let’s get in touch!